TripAdvisor Announces Results of $1 Million Giveaway
TripAdvisor has announced the results of the $1 million dollar giveaway to charity that I mentioned a few weeks ago.
As you might recall, the travel company was getting its website visitors to vote how the $1 million was going to be split between five charity organizations.
Now, voting has closed, the results have been released, and TripAdvisor say that they received more than 1 million votes!
Result
Here’s the result:
- Doctors Without Borders: $392,000
- Save the Children: $347,000
- The Nature Conservancy: $137,000
- Conservation International: $70,000
- National Geographic Society: $54,000
It’s great to see companies spending their advertising dollars in these kinds of promotions rather than traditional advertising. Hotels Combined is another company donating to charity based on its website visitors’ votes.
Source: TripAdvisor ‘Causes’ page
Tags: competitions, Conservation
